Responsible Tourism

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Chief Executive Officer


Whale Heritage Site Project Manager


Communications Manager


Certification Manager


Operations Manager


Sussex Dolphin Project, Project Support Officer


Sussex Dolphin Project, Lead


Senior Adviser - Whale Heritage Sites




Trustee, Life College, UK


Trustee, Individual Partners


Trustee, Change for Animals Foundation, UK

We are building sustainable, environmentally friendly places where people are respectful and passionate about these animals and our incredible ocean habitats and want to live sustainably alongside them. That is the future we can build together.

Why do we work in tourism to protect whales, dolphins and porpoises?

Because tourism activities impact cetaceans

Many of the world’s whales, dolphins, and porpoises live close to shore, and so the threats they face are often in locations that are important for tourism. Even those cetaceans living in remoter parts of our oceans and major rivers are increasingly coming in to contact with cruise ships, expedition vessels, and other forms of adventure tourism.

Because tourism is influential

Tourism constitutes 10% of the global economy with significant impacts on society and the environment. It has the potential, financial support, and will increasingly invest in coastal sustainability, community, and environmental enhancement programmes with a clear benefit for cetaceans and ocean conservation.

Because tourists are demanding it

In recent years, the way in which tourists want to experience whales and dolphins is changing, and fast. The influence of campaigns, such as Black Fish, have caused a decline in the popularity of seeing cetaceans in captivity and consequently, the world is seeing a rise in demand for more authentic experiences with whales and dolphins in their natural habitat.

Global tourism trends also show that tourists are looking more closely at the impact of their activities and are demanding experiences that are proven to be sustainable and responsible.

Tourism =

10% of global economy

Why is the WCA best placed?

“The World Cetacean Alliance has been an excellent partner over the past five years. With their in-depth, expert knowledge about whales and dolphins, coupled with their great network and understanding of the tourism business, they have been able to support us with invaluable advice on our journey to change the way tourists interact with whales and dolphins.”

Joe Thomson, Managing Director, Virgin Holidays

We are in a strong position to help realise the potential of the tourism industry, particularly because our Partners include tourism industry advisors (NGOs and individuals) as well as industry representatives (whale watch operators, tourism associations, event organisers etc.).

To date, the WCA has advised leading tour operators in the move away from captive cetacean experiences, developed the world’s first global certification programme for responsible whale and dolphin watching and provided advice to governments and destination managers on creating a sustainable whale watching industry.

Image: © Eagle Eye Adventures

Our approach

We are experts, ambitious and on a mission for big things; to protect whale habitats and their people.

At the World Cetacean Alliance, we are working with our Partners and the wider travel industry to deliver wild wildlife tourism that supports local communities, deliver sustainable practices and has animal welfare at its core.

We are achieving this through implementing best practice whale and dolphin watching principles and site-based management through a range of accreditation programmes, training courses, and facilitation.

To find out how we can work with you, get in touch at info@worldcetaceanalliance.org

We believe in…


We believe that collaboration is key for making lasting change.

Being a global partnership, we understand how to work across industries, cultures and priorities to create outcomes that benefit all involved.

Only together can we build a world class resiliant, sustainable and inclusive tourism industry.

Image: © Wendy van Gool

Nature inclusive economy

We understand that in order to create a sustainable tourism industry we need to ensure a good economy exists to support the local community.

But we know that that this does not need to come at the cost to the natural environment.

Our frameworks ensure that tourism, whether in a destination, with a small company or with a large tour operator is developed in a strong nature inclusive economy.

Image: © Trinity Eco Tours

Connecting habitats, species and communities

Whales and dolphins are some of the most far-ranging species on our planet and are integral to the ocean ecosystem and the worlds nutrient cycles.

This is why, when protecting cetaceans, we need to consider the big picture.

Our programs are carefully designed to consider the range of human communities, habitats and species that rely on this ocean ‘resource’.

Image: © Jared Towers

Find out more…


On World Oceans Day 2013 the World Cetacean Alliance (WCA) launched as a fledgling partnership made up of a group of dedicated grass roots NGOs, passionate individuals, and commercial whale watching businesses desperate to make a positive difference for whales and dolphins.

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