Watching whales and dolphins in the wild is big business. It’s a US$2.1 billion a year industry available in over 120 countries worldwide, and represents a significant proportion of an ecotourism market that also includes wildlife safaris, diving, and birdwatching tours. Now, a new report by the World Cetacean Alliance and Club Med, has highlighted concerns for many whale and dolphin populations and the need for improved standards across the world.