Go Wild Level 1! – product evaluation
- Identify all current wild whale and dolphin watching suppliers and produce a scoping document that assesses current standards. Recommendations suggest what will be required to bring suppliers up to ‘WCA Responsible Whale Watching’ certification standards.
Go Wild Level 2! – level 1 + prospecting (identify the potential for additional product)
- Assess all potential wild whale and dolphin watching suppliers, including assessment of potential to diversify product range across key destinations.
- Identify “gaps” between potential supplier practices and certification requirements, and provide recommendations on targeted training to bring potential suppliers up to certification standard.
- Identify potential targets for on-site workshops and explore feasibility and likely impact. Review findings and recommend specifics for implementation.
Go Wild Level 3! – level 2 + whale-watching operator capacity-building (inc. workshops)
Confirm locations for on-site training events with significant need and potential for improving wild whale and dolphin watching practice.
- Liaise with tour operator suppliers and other operators in destinations to drive engagement.
- Plan workshop programme and create targeted training materials.
- Conduct on-site and further remote training and host regional workshops to train current and potential suppliers to the standards required.
- Continue to provide expert advice and guidance through the certification process.
- Liaise with product staff to identify and raise awareness of responsible suppliers including:
- Training for sales and product staff;
- Liaison with third party suppliers such as Viatour;
- Assistance with the development of communications materials to promote responsible whale and dolphin watching through certified suppliers;
- Assist with marketing content to help promote and enhance destinations and product ranges.
Go Wild Level 4! – level 3 + Whale Heritage Site development (world-class destination)
Identify and provide funding and training/capacity building resources in a key destination to assist the local community to gain certification as a Whale Heritage Site. Tourism partner will benefit as a destination sponsor, gain access to positive story-telling content, and will also be offered direct access to a range of responsible marine wildlife tourism products (whale watching, diving, bird watching, scenic boat tours etc.).
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